The Positioning Architecting the next-generation Web3 mobile trading and asset management hub, translating complex crypto-financial mechanics into an intuitive and elegant digital ecosystem.
The Challenge Traditional crypto exchanges suffer from information overload and interaction redundancy. The fragmented logic across multi-chain assets, market tracking, and fiat/virtual card flows creates a high cognitive barrier, making it difficult to establish user trust and a premium feel within complex transaction routes.
The Solution
UX Restructuring via Structured Thinking: Leveraged rigorous structured thinking to declutter core user flows, seamlessly integrating multi-chain token management with Virtual Card functionalities. Extracted the high-frequency "Swap" action into a global floating super-button, significantly reducing operation paths and transaction friction.
Defining the Visual & Brand Moat: Discarded dull, traditional financial charts to establish a futuristic and immersive "dark glassmorphism" aesthetic. Utilized high-contrast neon glow elements to precisely guide visual focus, delivering a distinctive, top-tier visual impact that communicates the platform's professionalism, security, and forward-looking strategy.
