The Positioning Architecting a "frictionless" Web3 payment experience for global users, distilling complex on-chain consumption and asset tracking into a minimalist, modern daily financial tool.
The Challenge The biggest obstacle to Web3 payment adoption lies in the convoluted "Gas fee" mechanics and cryptic on-chain transaction records. Everyday users face high cognitive loads during cross-border or routine transfers. Furthermore, traditional crypto wallets are typically overly geek-centric and cluttered with data, lacking the clear, reassuring financial settlement feedback found in Web2 financial apps.
The Solution
Conquering Payment Friction via Structured UX: Leveraged sharp product sense to overhaul the underlying transfer routing, innovatively spotlighting "Gas-Free Payments" as a core conversion driver. Simultaneously decluttered on-chain data by extracting key metrics like "Realized Profit" and "Gas Spent," translating cryptic blockchain logic into a familiar "bank statement (Report List)" model. This seamlessly bridges the final mile between Web3 and mainstream daily consumption.
Defining a Minimalist Digital-Native Aesthetic: Abandoned the industry's oversaturated dark tech themes to pioneer a highly approachable and breathable "High-Contrast Light" style. Utilized expansive pure white negative space paired with bold, deep black interaction cards, complemented by soft emerald greens symbolizing positive yield. This approach not only maximizes the reading efficiency of critical financial data but also imbues the product with a modern, premium, and absolutely trustworthy brand tone.
