The Positioning Architecting a lightweight Web3 digital wallet that shatters the industry's "hardcore bias," translating complex on-chain asset transfers and storage into a smooth, approachable, mainstream fintech experience.
The Challenge Traditional crypto wallets are often cluttered with cryptic on-chain validation logic and rigid data presentation. The homogenized "hardcore geek" aesthetic creates a massive cognitive barrier for novices, leaving mainstream users feeling a lack of security and control when managing private assets, which severely hinders the mass adoption of Web3 wallets.
The Solution
Reconstructing Wallet Flows via Mainstream Product Sense: Leveraged rigorous structured thinking to declutter complex on-chain interactions, distilling them into a minimalist "Buy - Receive - Swap" core asset workflow. Innovatively integrated a "User Growth and Points System (e.g., Beginner Level)," utilizing a gamified positive feedback loop to drastically reduce new user anxiety regarding Web3 wallets, effectively boosting long-term retention for a utility product.
Defining a Fresh and Lucid Asset Visual Moat: Boldly stepped outside the inherent dark geek framework of Web3 wallets to establish a lightweight aesthetic anchored in "pure white space" paired with "vitality mint green" gradients. Utilizing rounded, soft-embossed cards and a high-contrast dark floating navigation bar, the design injects unparalleled approachability and trust while maintaining strict asset-level rigor, completely redefining the digital wallet's brand identity.
