
Role:
product manager/design principal
Version:
Second Round Open Beta Pre-registration H5
Entering the Phase II Public Beta, the core design strategy pivoted toward solidifying the brand's visual identity and aggressively driving operational efficiency. To sustain the premium aura established in V1, I strategically leveraged the foundational framework of the initial release for modular H5 reuse, ensuring absolute uniformity in brand tonality.
Addressing the specific thematic demands introduced in the second beta, I deployed an agile, lightweight customization solution: rigorously preserving the original structural skeleton, I rapidly rendered entirely new campaign atmospheres simply through the precise substitution of theme-aligned color palettes and background visuals.
This strategy not only impeccably safeguarded brand consistency but also drastically elevated the team's delivery bandwidth and execution efficiency at an exceptionally low operational cost.











