For the "Lunar New Year Treasure Hunt" campaign, the V1 iteration was anchored in profound cultural resonance. I deliberately adopted a traditional paper-cutting aesthetic to embody the auspicious concept of "Arriving Fortune" (Fu Dao Le), seamlessly integrating bespoke paper-cut horse motifs to craft a highly immersive festive atmosphere.

To maximize engagement and conversion, I ruthlessly prioritized the incentive structure, elevating the reward pool to the absolute peak of the visual hierarchy. Concurrently, I utilized highly expressive Chinese brush calligraphy to anchor the core rules, establishing a commanding yet culturally aligned information flow.

Beyond the macro visual impact, I drove meticulous, pixel-perfect refinement down to the micro-interactions, ensuring functional components like the date/time switcher delivered a frictionless and undeniably premium user experience.