Confronted with the operations team's aggressive mandate for "three parallel campaigns" during the New Year Blessing campaign, the project's core challenge became seamlessly presenting dense information within a severely constrained H5 viewport—without triggering cognitive overload.

Rising to this challenge, I spearheaded the global motion architecture. To shatter the limitations of the physical screen, I discarded rigid static layouts, pivoting instead to sophisticated motion flows and spatial layering logic to break the deadlock. Through frictionless transition animations and meticulously orchestrated micro-interactions, I ingeniously folded and threaded three independent events into a single, cohesive immersive experience.

This dynamic interactive strategy not only flawlessly averted the disaster of information bloat but also, through agile visual guidance, precisely commanded the flow of user attention. Ultimately, we delivered this festive marketing touchpoint with an uncompromising, top-tier premium texture.