
Role:
product manager/design principal
Version:
New Year Number Challenge H5 Campaign
During the "New Year Digital Challenge" marketing campaign, the core bottleneck lay in matching multi-dimensional assessment results with a vast array of differentiated IP personas. Confronting the severe "visual fragmentation" and unpredictability inherent in batch AI generation, I decisively rejected any compromise, stepping in directly with pure hand-drawn illustration to anchor the final delivery. Through meticulous and consistent stroke control, I forcefully leveled the visual variance, guaranteeing the absolute cohesion and premium texture of the entire IP asset suite.
Regarding the UX skeleton, I instituted a rigorous and restrained "top-bottom spatial layering logic," achieving highly efficient information decluttering and frictionless cognitive flow. Crucially, to address the highly variable result page presentations, I eschewed disposable, one-off layouts. Instead, I preemptively encapsulated a highly scalable suite of result-state components.
This foundational logic not only flawlessly accommodated the campaign's complex variables but also crystallized into a "plug-and-play" system-level asset, empowering all future marketing and viral growth initiatives.











