I am a Partner at an innovative NFT enterprise and an elite Full-Stack Designer. My core competitive advantage lies in a formidable combination of strategic vision, deep product sense, and rigorous workflow logic. I don't just design interfaces; I architect comprehensive digital ecosystems and seamless user journeys. With deep expertise spanning UX/UI/UE, and high-end motion graphics, I leverage my mastery of the product lifecycle to translate complex Web3 mechanics into exceptional user experiences.

©

BY

Maxwell

IN

2026

10:44

Feb 26, 2026

New Year Number Challenge H5 Campaign

New Year Number Challenge H5 Campaign

Role:

product manager/design principal

Version:

New Year Number Challenge H5 Campaign

During the "New Year Digital Challenge" marketing campaign, the core bottleneck lay in matching multi-dimensional assessment results with a vast array of differentiated IP personas. Confronting the severe "visual fragmentation" and unpredictability inherent in batch AI generation, I decisively rejected any compromise, stepping in directly with pure hand-drawn illustration to anchor the final delivery. Through meticulous and consistent stroke control, I forcefully leveled the visual variance, guaranteeing the absolute cohesion and premium texture of the entire IP asset suite.

Regarding the UX skeleton, I instituted a rigorous and restrained "top-bottom spatial layering logic," achieving highly efficient information decluttering and frictionless cognitive flow. Crucially, to address the highly variable result page presentations, I eschewed disposable, one-off layouts. Instead, I preemptively encapsulated a highly scalable suite of result-state components.

This foundational logic not only flawlessly accommodated the campaign's complex variables but also crystallized into a "plug-and-play" system-level asset, empowering all future marketing and viral growth initiatives.

©

BY

Maxwell

IN

2026

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