For the V2 iteration of the "Lunar New Year Treasure Hunt," I executed a decisive strategic pivot to accommodate a highly unconventional, top-down mandate driven by executive leadership's preference for Feng Shui. Rather than compromising the user experience, I reconstructed the core UI into a Texas Hold'em-inspired tabletop layout to amplify the psychology of competitive gaming and prominently visualize live player metrics.

Demonstrating acute product sense, I cross-pollinated real-time social proof mechanics drawn from the Douyin (TikTok) live-streaming ecosystem. By engineering a high-concurrency "live viewer" atmosphere, I successfully triggered user FOMO (Fear Of Missing Out) and drastically elevated engagement metrics.

Amidst this aggressive structural overhaul, I meticulously preserved the acclaimed cultural assets from V1—such as the bespoke paper-cut motifs. This strategic retention ensured that while the functional architecture evolved to meet executive demands, the campaign's premium artistic DNA and cultural resonance remained entirely uncompromised.