During the "Lunar New Year Hidden Surprise" campaign, I co-formulated the overarching interaction strategy and spearheaded the initial creative proposal. Recognizing the need to drive high user engagement, I conceptualized a dynamic "hidden trigger" mechanic designed to surprise users with randomized NFT drops.

To secure stakeholder buy-in and align the team's execution, I took full ownership of crafting the high-fidelity motion prototypes and interaction demonstrations. I meticulously mapped out how these "Aha Moments" should feel and respond. These dynamic proof-of-concepts served as the definitive visual and structural blueprint, empowering our development team to successfully embed and implement these hidden triggers across the platform's core touchpoints.

This synergistic approach—where my strategic prototyping guided the team's precise engineering—ultimately transformed a conceptual marketing hook into a highly engaging, fully realized user experience.